Agenda

Digitalisation and technological innovation are disrupting the Food Industry by creating value on multiple levels. In the Agri-Food business, the introduction of vertical farming solutions makes it possible to optimise agricultural production while minimising land use to promote innovative and sustainable agri-food production. In Food Retail, the digitalisation of the customer experience and the use of AI generate valuable data to analyse consumer behaviour and much more. In the kitchens in the Food Retail sector, robotics helps reduce food waste and implement automations that simplify basic human low-added-value tasks. This can save space and time, reduce production costs, improve safety and efficiency in production processes. These are just some of the aspects that can give us a flavour of how digital and technological innovation is driving the growth of the food industry by putting consumers at the centre and promoting sustainability as a key driver.

When we combine Extended Reality and Artificial Intelligence (XR+AI), we pave the way for a future with unprecedented learning opportunities. We can picture a world where we can finally have the tools for true customized learning, for very realistic predictive simulations to help others, for continuous real-time assessment, for tailored professional development and secure credential verification. The opportunities are limitless. This masterclass will explore the exciting integration of immersive and adaptive learning environments powered by guided avatars.

With the introduction of the AI Act - and a growing number of business areas in which Generative AI becomes publicly available - it has become crucial for companies to implement robust and comprehensive policies governing the use of Artificial Intelligence. This seminar will review the risks and opportunities in the use of generative data management and AI and explain why every company MUST have a specific AI Policy and its related Impact Assessments. We will explore together the essential elements it should contain to ensure compliance, security and competitive advantage.

People are Media has always been the core value of Stardust, a new definition of Media Agency that builds on the power of people's authenticity. Luca Capoluoghi, Stardust House talent, talks about his journey in the social media and the secrets that allow him to keep abreast of trends, perform in terms of KPIs and always propose engaging content that can keep high follower base loyalty.

Podcast are disrupting the audio sector and beyond: from simple on-demand 'chats' to real high-quality sound and content production in which audio is increasingly merged with video, social and live components. this masterclass will focus on the startup One Podcast with its director Antonio Visca, together with startup expert Mario Moroni, who in turn will us about the creation of his daily "il caffettino", the italian podcast with the highest number of episodes (this autumn there will be 1,500!) which every morning focuses innotion-related topics.

How to create digital services for the future starting from problems we face today. Using technology to allow us innovate in various sectors and have a real impact on the lives of end users. This is how Djungle Studio creates its startups.  But how do we find the right balance between the use of AI and new technologies that allow us to constantly delegate tasks to intelligent computer systems? Let's talk about MAMMT, the perfect case to understand how merging AI and delegation has changed the way thousands of people eat.

We will explore the ever-changing world of retail, where physical and digital are merging. We will discover how micro companies can adopt successful strategies by drawing inspiration from the success stories of big brands. We will also learn how to create an integrated customer journey by combining online and offline for a seamless shopping experience. During this masterclass we will meet La Casa delle Tuta and Manifactura bijoux, two local companies that have redesigned their digital positioning and implemented new multi-channel strategies relying on some specific programmes dedicated to digital skill development. 

In the US, the Influencer Marketing scene is now full of new Avatar Influencers. In the first part of this masterclass, we will discuss about the pros and cons of applying AI to graphic design. Two illustrators will share their views on this rather controversial issue for Visual Artists in general. In the second part, in relation to the new frontiers of influencer marketing and graphic design, the two protagonists will be challenged to create a 2D illustration that depicts the Avatar Influencer of their dreams with its potential physical and behavioural characteristics, as we are expecting these avatars to be introduced in the market for ADV campaigns in the future.

Achieving industry decarbonization is a key step to preserve our planet and stop climate change. However, in trying to address the green transition objectives, manufacturing companies are facing increasingly hard times in identifying the right partners and technological solutions to limit emissions while reducing geopolitical risks. This masterclass by CDI gives an overview of how companies can leverage collaboration and innovation with their supply chain to achieve these important goals. CDI will share its experience of working with multinational corporations, to show how companies can achieve their scope 2 and scope 3 emissions reduction targets, with a focus on energy and material perspectives.

In the era of streaming platforms, Serially presents its approach to using artificial intelligence on two fronts. The first is to enhance the user experience by optimizing content, personalizing viewing recommendations, and reducing decision-making difficulties, while also assisting the content acquisition team in acquiring new titles more effectively. The second is to optimize the content localization process in dialogue adaptation and dubbing, while respecting the artistic value of industry professions.

The use of technology in complex systems is one of the main challenges we are facing today. We cannot overlook how the development and potential applications of new technologies can impact the most fragile and complex areas in our society. In this masterclass we will talk about Reossunto, a project that uses platform logics to build vocational training opportunities for prisoners focused on new technologies and soft skills and proposing new methods and tools.

No one truly knows how things will change as a result of AI, but we can certainly be sure that everything is about to change. We have a tool, a very powerful technology: humans have always been great at inventing amazing technologies but slow in understanding how to apply them fruitfully, then what will the future of AI be like?